Paul Bosher
Author & Poet
I enjoy my work, I enjoy writing more.
So after thirty years in corporate life I wrote a dystopian novel about what happens when marketing executives rebuild civilisation. It feels strangely familiar.
Brand New Tomorrow
The world ended on a Tuesday.
By Wednesday, Dale had a brand strategy.
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When an electromagnetic pulse collapses civilisation, a group of marketing executives find themselves among the last survivors.
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Their leader, Dale, is charismatic, relentless and terrifyingly competent. He begins building a new society from the ruins of a shopping mall, complete with loyalty points, a hierarchy of belief quantified in spreadsheets and a mission statement for the apocalypse.
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The narrator watches, records and writes the copy. He tells himself he's only translating.
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He's not sure that was ever true.
